Part of MongoDB’s company philosophy was not to trash-talk any of our competitors, no matter what. If we were asked, we should describe what the other solutions’ strengths and weaknesses were, and what good use cases would be.
My coworkers researched the other databases out there and gave presentations on them, so we’d all be able to talk fluently about them. And then we took the high ground.
But sometimes it was so. hard. When the competition attacked MongoDB, I found it impossible not to take it personally. But you know what? Taking the high ground actually worked. People remembered MongoDB, not whatever company posted the inflammatory blog post.
However, I’m glad that I don’t have to say nice things about those craptastic databases anymore 🙂
(Except for Redis. That dude was always classy, and his database is cool.)